| summary |

Francis Cleetus is a writer, creative director, strategic thinker, occasional cartoon strip drawer, award collector, tandoori-chicken maker and all around brand builder and sales generator. He has honed all the above in the US, Hong Kong and India, while working on an eclectic mix of brands at FCB, Ogilvy, JWT, D’Arcy, Doe Anderson and MARC. He has also consistently converted creative strategy into compelling ideas. Ideas that were executed seamlessly in digital, social, print, broadcast, collateral and non-traditional media to solve marketing problems and add value to brands.

| experience |

MARC USA Inc., Pittsburgh. August 2007 - present.

Creative Director.

Accounts : Moen Faucets, Mohawk Flooring, PA Lottery, Rite-Aid, Epilepsy Foundation.

Doe Anderson Advertising Inc., Louisville. March 2001 – July 2007.

Creative Director.

Accounts : GE Electronics, Kentucky Tourism, Louisville Ballet, Maker's Mark.

D'Arcy Worldwide, Hong Kong. December 1999 – January 2001.

Group Creative Director.

Accounts : Crest Toothpaste, HK Telecom, Philips, Skittles, Western Union, MTV.

J. Walter Thompson Worldwide, Hong Kong. January 1998 – December 1999.

Creative Director.

Accounts : Nike Apparel, Hewlett Packard, Merrill Lynch, MCI WorldCom.

J. Walter Thompson Worldwide, Hong Kong. August 1994 – January 1998.

Associate Creative Director.

Accounts : Warner Lambert, Classified Post, Mass Transit Railway, The Tiger Trust.

Ogilvy & Mather Worldwide, Hong Kong. May 1993 – August 1994.

Senior Copywriter.

Accounts : American Express Cards, Korean Air, Recruit Magazine, Chivas Regal.

Foote, Cone & Belding Ulka, New Delhi. October 1989 – April 1993.

Copywriter.

Accounts : NEC Computers, Vespa Scooters, Dabur Health Products, Ceat Tires.

| education |

Diploma in Advertising Management: International Society of Advertisers.

Copywriting Workshop – Advertising Agencies Association of India.

Bachelor of Science - University of Bombay.

| awards |

Advertising Federation of Pittsburgh : Silver Addy - print.

Yin-Yang - Moen Faucets.

Web Marketing Association Awards: Best Website.

Rubix Cube - Mohawk Flooring.

Advertising Federation of Louisville : Addy - direct.

Birth Certificate - Maker's Mark Kentucky Bourbon.

Hong Kong 4As Awards : Silver - tv, public service.

Thank You - Government Information Services Department.

Hong Kong 4As Awards : Bronze - tv, client award.

Thank You - Government Information Services Department.

Hong Kong 4As Awards : Merit - best print campaign.

Gum, Straw, Sanitary Pad - D'Arcy Worldwide.

Hong Kong 4As Awards : Bronze - best single print.

Sanitary Pad - D'Arcy Worldwide.

Hong Kong 4As Awards : Merit - best print campaign.

Straw - D'Arcy Worldwide.

Hong Kong 4As Awards : Gold - best print campaign.

Non-stop, Silence, Heart-beat - Music Television Asia.

Hong Kong 4As Awards : Gold - best single print.

Silence - Music Television Asia.

Hong Kong 4As Awards : Silver - best single print.

Non-stop - Music Television Asia.

Hong Kong 4As Awards : Merit - best single print.

Space - Mars Confectionery.

London Advertising Awards : Finalist - print campaign.

Tiger, Bear, Rhino - The International Fund for Animal Welfare.

Hong Kong 4As Awards : Gold - single print ad.

Tiger Penis - The International Fund for Animal Welfare.

Hong Kong 4As Awards : Silver - single print ad.

Bear Bile - The International Fund for Animal Welfare.

Hong Kong 4As Awards : Silver - single print ad.

Rhino Horn - The International Fund for Animal Welfare.

Hong Kong 4As Awards : Silver - print campaign.

Tiger, Bear, Rhino - The International Fund for Animal Welfare.

Hong Kong 4As Awards : Gold - print campaign.

Tiger, Bear, Rhino - The International Fund for Animal Welfare.

Times Asia Pacific Awards, Bronze - print campaign.

Angler fish, Jellyfish, Fireflies - Pearl & Dean Ltd.

The New York Festivals, Finalist - print campaign.

Angler fish, Jellyfish, Fireflies - Pearl & Dean Ltd.

London Advertising Awards, Silver tv. - public service.

Family Album - The Tiger Trust.

Hong Kong 4As Awards, Best television of the year.

Flamingoes - The Mass Transit Railway.

Hong Kong 4As Awards : Gold - single television, travel.

Flamingoes - The Mass Transit Railway.

Hong Kong 4As Awards : Bronze - single poster.

Flamingoes - The Mass Transit Railway.

Hong Kong 4As Awards, Finalist television - public service.

Family Album - The Tiger Trust.

Clio Awards Shortlist : Television, category : Travel.

Wombats - The Mass Transit Railway.

Asian Advertising Awards : Best of 96 certificate - print.

Secretary - The Classified Post.

Asian Advertising Awards : Best of 96 - television

Flamingoes - The Mass Transit Railway.

Pearl & Dean Poster Awards : Poster of the Year.

Sticker - The Classified Post.

HK Design Assoc. Awards : Gold - single television.

Flamingoes - The Mass Transit Railway.

HK Design Assoc. Awards : Gold - single television.

Wombats - The Mass Transit Railway.

The New York Festivals : Silver - print campaign.

Lawyer, Hairdresser, Secretary - The Classified Post.

The New York Festivals : Finalist - single print ad.

Secretary - The Classified Post.

The New York Festivals : Finalist - single print ad.

Hairdresser - The Classified Post.

London Advertising Awards : Finalist - print campaign.

Lawyer, Hairdresser, Secretary - The Classified Post.

Hong Kong 4As Awards : Silver - single poster.

Frogs - The Mass Transit Railway.

Hong Kong 4As Awards : Bronze - print campaign.

Doctors, Pimples, Sex - The Tiger Trust.

Hong Kong 4As Awards : Bronze - single print ad.

Post-it - The Classified Post.

Hong Kong 4As Awards : Gold - single print ad.

Sex - The Tiger Trust.

Hong Kong 4As Awards : Silver - single print ad.

Doctors - The Tiger Trust.

Hong Kong 4As Awards : Bronze - single television.

Voices - The Mass Transit Railway.

Hong Kong 4As Awards : Silver - television campaign.

Smile cream, Dagger, Shoe Wax - Recruit Magazine.

All-India Public Service Advertising Awards - poster.

Windscreen - Express Publications Ltd.