|
francis
cleetus |
314.432.0174 |
fcleetus@hotmail.com
11505
craig court | # 206 | saint louis | mo 63146
| online portfolio: http://www.franciscleetus.com |
| summary |
Award-winning creative director/ copywriter with multifaceted skills. Extensive experience across India, Hong Kong and the US with a diverse range of brands at FCB, Ogilvy, JWT, D’Arcy and Doe Anderson. Adept at managing creative teams and converting strategy into compelling creative. Ideas that can be executed seamlessly in print, broadcast, collateral and interactive to solve real marketing problems and add value to clients’ brands.
|
experience |
Adamson Advertising Inc., Saint Louis. July 2005 - present.
Creative Director.
Clients : Shoe Carnival, Missouri Lottery, Logan’s Roadhouse, St. Luke’s Hospital.
Doe
Anderson Advertising Inc., Louisville. March 2001 – July
2005.
Creative Director.
Clients : Kentucky Tourism, Louisville Ballet, Maker's Mark, US Smokeless Tobacco.
Guru : Jim White, Chief Creative Officer. Tel: 502-292-5585.
D'Arcy
Worldwide, Hong Kong. December 1999 – January 2001.
Group Creative Director.
Clients : Procter & Gamble, HK Telecom, Philips, Mars Inc., Western Union, MTV.
Guru : Jimmy Lam, Regional Creative Director. Tel : 852-2273-5808.
J.
Walter Thompson Worldwide, Hong Kong. January 1998 –
December 1999.
Creative Director.
Clients : Nike Apparel, Hewlett Packard, Merrill Lynch, MCI WorldCom- UUNet.
Guru : Peter Hughes, Regional Creative Director. Tel : 662-661-0308.
J.
Walter Thompson Worldwide, Hong Kong. August 1994 – January
1998.
Associate Creative Director.
Clients : Classified Post, Mass Transit Railway, The Tiger Trust, Warner Lambert.
Guru : Ruth Lee, Executive Creative Director. Tel : 917-326-2874.
Ogilvy
& Mather Worldwide, Hong Kong. May 1993 – August 1994.
Senior Copywriter.
Clients : Korean Air, American Express Cards, Recruit Magazine, Chivas Regal.
Guru : C.C. Tang, Creative Director - Greater China. Tel : 852-2568-0101.
Foote,
Cone & Belding Ulka, New Delhi. October 1989 – April
1993.
Copywriter.
Clients : NEC Computers, Vespa Scooters, Dabur Health Products.
Guru : Arvind Wable, President - New Delhi. Tel : 9111-25716-674.
|
education |
Diploma
in Advertising Management: International Society of Advertisers.
Copywriting Workshop – Advertising Agencies Association of India.
Master of Science - University of Bombay.
| awards |
Advertising Federation of Louisville : Addy - direct. March 2003.
Birth Certificate - Maker's Mark Kentucky Bourbon.
Hong Kong 4As Awards : Silver - tv, public service. September 1999.
Thank You - Government Information Services Department.
Hong Kong 4As Awards : Bronze - tv, client award. September 1999.
Thank You - Government Information Services Department.
Hong Kong 4As Awards : Merit - best print campaign. September 1999.
Gum, Straw, Sanitary Pad - D'Arcy Worldwide.
Hong Kong 4As Awards : Bronze - best single print. September 1999.
Sanitary Pad - D'Arcy Worldwide.
Hong Kong 4As Awards : Merit - best print campaign. September 1999.
Straw - D'Arcy Worldwide.
Hong Kong 4As Awards : Gold - best print campaign. September 1999.
Non-stop, Silence, Heart-beat - Music Television Asia.
Hong Kong 4As Awards : Gold - best single print. September 1999.
Silence - Music Television Asia.
Hong Kong 4As Awards : Silver - best single print. September 1999.
Non-stop - Music Television Asia.
Hong Kong 4As Awards : Merit - best single print. September 1999.
Space - Mars Confectionery.
London Advertising Awards : Finalist - print campaign. August 1999.
Tiger, Bear, Rhino - The International Fund for Animal Welfare.
Hong Kong 4As Awards : Gold - single print ad. June 1999.
Tiger Penis - The International Fund for Animal Welfare.
Hong Kong 4As Awards : Silver - single print ad. June 1999.
Bear Bile - The International Fund for Animal Welfare.
Hong Kong 4As Awards : Silver - single print ad. June 1999.
Rhino Horn - The International Fund for Animal Welfare.
Hong Kong 4As Awards : Silver - print campaign. June 1999.
Tiger, Bear, Rhino - The International Fund for Animal Welfare.
Hong Kong 4As Awards : Gold - print campaign. June 1999.
Tiger, Bear, Rhino - The International Fund for Animal Welfare.
Times Asia Pacific Awards, Bronze - print campaign. October 1998.
Angler fish, Jellyfish, Fireflies - Pearl & Dean Ltd.
The New York Festivals, Finalist - print campaign. September 1998.
Angler fish, Jellyfish, Fireflies - Pearl & Dean Ltd.
London Advertising Awards, Silver tv. - public service. August 1998.
Family Album - The Tiger Trust.
Hong Kong 4As Awards, Best television of the year. May 1997.
Flamingoes - The Mass Transit Railway.
Hong Kong 4As Awards : Gold - single television, travel. May 1997.
Flamingoes - The Mass Transit Railway.
Hong Kong 4As Awards : Bronze - single poster. May 1997.
Flamingoes - The Mass Transit Railway.
Hong Kong 4As Awards, Finalist television - public service. May 1997.
Family Album - The Tiger Trust.
Clio Awards Shortlist : Television, category : Travel. May 1997.
Wombats - The Mass Transit Railway.
Asian Advertising Awards : Best of 96 certificate - print. April 1997.
Secretary - The Classified Post.
Asian Advertising Awards : Best of 96 - television April 1997.
Flamingoes - The Mass Transit Railway.
Pearl & Dean Poster Awards : Poster of the Year. January 1997.
Sticker - The Classified Post.
HK Design Assoc. Awards : Gold - single television. November 1996.
Flamingoes - The Mass Transit Railway.
HK Design Assoc. Awards : Gold - single television. November 1996.
Wombats - The Mass Transit Railway.
The New York Festivals : Silver - print campaign. March 1996.
Lawyer, Hairdresser, Secretary - The Classified Post.
The New York Festivals : Finalist - single print ad. March 1996.
Secretary - The Classified Post.
The New York Festivals : Finalist - single print ad. March 1996.
Hairdresser - The Classified Post.
London Advertising Awards : Finalist - print campaign. August 1996.
Lawyer, Hairdresser, Secretary - The Classified Post.
Hong Kong 4As Awards : Silver - single poster. May 1996.
Frogs - The Mass Transit Railway.
Hong Kong 4As Awards : Bronze - print campaign. May 1996.
Doctors, Pimples, Sex - The Tiger Trust.
Hong Kong 4As Awards : Bronze - single print ad. May 1996.
Post-it - The Classified Post.
Hong Kong 4As Awards : Gold - single print ad. May 1996.
Sex - The Tiger Trust.
Hong Kong 4As Awards : Silver - single print ad. May 1996.
Doctors - The Tiger Trust.
Hong Kong 4As Awards : Bronze - single television. May 1995.
Voices - The Mass Transit Railway.
Hong Kong 4As Awards : Silver - television campaign. May 1995.
Smile cream, Dagger, Shoe Wax - Recruit Magazine.
All-India Public Service Advertising Awards - poster. October 1993.
Windscreen - Express Publications Ltd.